There are quite a few businesses embracing Adwords these days, increasing competition is good for Google and for you? I’ve seen businesses become aggressive when they see their competitors up there on Adwords and bid crazy, bigger guys can always afford to do this to pull down small businesses. If you are a small business, is it smart to still compete there? You can stretch upto giving up your margins but that isnt going to work in a long term. The smarter way of keeping Google work for you is to rank high on Natural Search/left hand side of google search engine. Though you have to wait a little to see the results, this is the best way to get higher ROI than pay per click.
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